|
Expressions are so important that they are also called metaphors, tropes, figures, figures of speech, phrases, clauses, and idioms. The great philosopher-rhetorician Aristotle said that this powerful device of communication is the singular most vital rhetorical device.
The purpose of rhetoric is to persuade. An Expression Awareness Program shows how to use these expressions to persuade.
From the EXPRESSION AWARENESS PROGRAM: |
|
- Experience the Power of Expressions
- Learn How Not to Fear Words, But to Use Them to Persuade
- What No One Tells You About Expressions
- How Expressions are Critical in Communication
- Expressions are a Sign of Sophistication
- Expressions Adapt to Your Personal Need to Persuade
- First Impressions (and Expressions) Count
- Thousands of Model Sentences Show Exactly How to Use Expressions
- How to Internalize Expressions (and Make Them Your Own)
- Each Expression Has a Coded Level of Usage
- Want to Talk Like a Professor? Use Level 1A
- Want to Talk Like an Urban New Yorker? Use Levels 2C, 2B, 2A, in That Order
- Want to Talk Like a Street-Wise New Yorker? Use Levels 2D, 2C, in That Order
- Want to Talk like a Sophisticated World Adventurer, Who Always Seems to Go to the Exotic Places? Use Level 2A
- Want to Sound Staid, Reliable, Upright? Use Level 1B
- Want to Sound Quaintly, Charmingly Old-Fashioned? Use Very Old-Line (VOL)
- Want to be Yourself? Use Common Touch (CT)
|
The many indexes and appendixes in THE DICTIONARY OF VITAL EXPRESSIONS make turning the right expressions into verbal effects a simple matter.
Remember: All communication is persuasion. And when you talk or write you are communicating in earnest. Your confidence and credibility are on the line, and with them, the respect you want others to have for you. THE DICTIONARY OF VITAL EXPRESSIONS shows how to use the best of the best expressions--the vital expressions--the tier-one expressions--to your best advantage and to accomplish your goal of achieving persuasion. | |
